Category / Fear Marketing

February 27, 2017

We all should be done with The Food Babe and her Fake News

No one is going to stand up for us. Our story doesn’t exist if we don’t tell it. As an agriculture industry, it’s all of us standing up for science and agriculture and having a voice. It’s all of us sharing what we do, why we do it and how we care for the land …

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September 14, 2016

Natural Doesn’t Mean Better

We may mistakenly think “natural” is good, safer, healthier and will pay a premium for it. Companies know that. Heck, I gravitate to those products because they make me feel like I am doing the right thing by buying their product. But just because there is a label on your food, doesn’t necessarily make it …

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August 13, 2016

Do we really know what the non-GMO label means?

Do we know what a non-GMO label really means? This label, found on everything from water to kitty litter, uses the latest food fad and our misperceptions to gain a competitive advantage for companies and their products. But if it’s a label that says it’s non-GMO, it must be better? Nope. It’s marketing. “The misleading …

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April 29, 2016

Dear Earls, I’m Breaking Up With You

*Note: Originally posted on Facebook Dear Earls Restaurants, I thought we had a great thing going but…I’m going to have to break up with you. I can say I’m not surprised. We all saw this coming. You’ve joined the ranks of the Chipotles and A&Ws and have thrown your neighbor (the farmer), the Canadian agriculture …

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April 21, 2016

After 3 Years, I Purchased an A&W Burger, but for Demonstration Only

*Note: This post which was originally posted on Facebook went viral and had about 7,000 shares and a million hits in less than two days. Is there a difference between an A&W Teen burger (left) and a McDonald’s Quarter Pounder (right)? In terms of taste, texture, convenience and maybe your fond childhood memories, you might …

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